before their name in the Tiempos Text Medium Italic, uppercase and lowercase. Schools and departments, offices and other subunits must use a designation like “School of,” “Office of,” etc.Reproduce in Clemson Orange, Goal Line White or Diploma. The name of the unit should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters.If the Academic Seal is used, it should be positioned to the left of the unit name and should be reproduced in Diploma, Clemson Orange* or Goal Line White.The Registration ® mark must always be used. Reproduce in either Goal Line White or Clemson Orange*. The Tiger Paw should tilt to one o’clock and be positioned to the left of the unit name.Divisions and nonacademic departments and offices must lock up with the Tiger Paw. A school or academic department may choose to lock up with either the Tiger Paw or the Academic Seal, which uses a stylized version of the University Seal.If Divisions choose, there can be alternate logo versions that include subunits and offices set in Tiempos Text Medium Italic, upper and lowercase beneath the Division name.Type size should be scaled down depending on the length of the college name and flowed to two lines in instances where the type would otherwise be visually superior to the Tiger Paw.The combined height of all lines cannot be greater than the height of the Tiger Paw and should be proportional to the Paw. The overall height of all lines should be visually equivalent to and centered to the height of the Tiger Paw.The College/Division name should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters.The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division name. The words “College of/“Division of” should be typeset in Tiempos Text Medium Italic, upper and lowercase.The Alternative College/Division wordmark is a lockup of the Tiger Paw with the College/Division name and also includes “College of”/”Division of.”.* Clemson Orange – see color palette guidelines For more information on licensing and a list of Clemson CLC-licensed vendors, visit /university-relations/licensed-vendors.html. For additional guideline details contact Daniel Austin, director of marketing and brand development for the Clemson Alumni Association.A simplified crest more suitable for embroidery or other small use is also available. Any other color must be approved by the CAA. Approved colors are Clemson Orange, Regalia, Howard’s Rock, Class Ring, Bengal Stripe and Goal Line. The CLEMSON RING CREST can only be used as a one-color design selected from the official Clemson University brand color palette. The numbers are a unique design, included in the file from the CAA.
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